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focusEGD, Dallas, TX, February 2023 to Present

VICE PRESIDENT OF DESIGN, February 2023 to Present​
 

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Gensler, Dallas, TX, 2015 to 2023
BRAND PRACTICE AREA LEADER, 2022 to February 2023

  • Contributed directly to the co-development of an effective and innovative local and regional brand practice area strategy.

  • Served as Design Director for the Brand Team while elevating the level of experience design solutions focused on Brand storytelling.

  • Responsible for boosting yearly revenue and overseeing both contract and fee development.

  • Supervised teams and orchestrated work planning while promoting a collaborative environment valuing attention to detail, clear communication, and efficiency.

 

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BRAND STUDIO LEADER, 2019 to 2022

  • Assumed leadership over the team in 2019, functioning as director of brand studio operations and design, creating a new team from scratch with a focus on new model and service offerings.

  • Evaluated trends, assessed historical team data, and kept abreast of the latest brand experience design trends.

  • Directed brainstorming meetings and creative sessions while shaping brand standards and creating procedures to ensure all designs are brand appropriate.

  • Supervised the department’s daily workflow, assigned project workload, and monitored deadlines and budgets.

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SENIOR ENVIRONMENTAL GRAPHIC DESIGNER, 2015 to 2019

  • Generated and implemented designs for captivating spaces and experiences while building and leading design teams.

  • Identified, cultivated, strengthened, and maintained client relationships in order to grow business reach by utilizing interpersonal skills.

  • Oversaw design projects, from conception to delivery, using a strong eye for aesthetics and visual details to ensure engaging solutions and a quality final product.

  • Supervised and evaluated the work of junior and mid-level designers in order to provide guidance and feedback, encouraging continuous improvement.

  • Collaborated with teams to determine design needs, developing solutions and communicating them to clients and other company members.

 

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Callison RTKL, Dallas, TX, 2010 to 2015
SENIOR ENVIRONMENTAL GRAPHIC DESIGNER

  • Directed operations and collaborated with teams on the strategization, conceptualization, design, and presentation of environmental graphics, wayfinding, and signage for entertainment, healthcare, mixed-use and retail projects.

  • Bridged communications between the project team and client in order to streamline project coordination and keep all parties up to date.

  • Served as project leader on the UT Southwestern William P. Clements Hospital project, setting a standard for work quality and establishing goals and deadlines.

  • Played a key role in the success of and leadership presence for office design competitions, exhibitions, and activity planning.

  • Produced different style guides, presentations, and project visualization for the design team and developed direction in workable elements like sketches, graphics, and illustrations.

  • Applied strong project management, time management, and organizational skills in order to handle multiple tasks to mobilize internal staff, and meet demanding deadlines.

 

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Previous Experience

Compadre, Austin, TX, 2009 to 2010 | FREELANCE PACKAGING DESIGNER

fd2s, Austin, TX, 2008 to 2010 | ENVIRONMENTAL GRAPHIC DESIGNER

Gensler, Dallas, TX, 2005 | INTERN DESIGNER

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