Ford Center at The Star
Frisco, TX
Role
Senior Designer
Combining a training facility and practice space for surrounding local schools allows this sports team to give back to the community. It provides a canvas to showcase the immense talent of young athletes while functioning as an aspirational facility, one that lifts up and instills pride. Custom murals and sports focused information design coalesce in a moment celebrating every user of the space.
The Ford Center at The Star is a new 12,000-seat, indoor multipurpose events center, and sports training facility. Slated to be the most comprehensive NFL training facility in the country, The Ford Center will be shared by the Dallas Cowboys, the City of Frisco and the Frisco Independent School District for hosting a variety of sports, education, and community activities.
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Custom graphics showcase the individual schools, teams and activities that take place in the facility, with a guiding focus on unity and sportsmanship. Custom signage guides and highlights the specific architecture of the space, while directly representing the Branding of Ford Center.
